Résumé

🔷 Professional Summary

• Strategic Growth: Managed 1,000+ global accounts, including 6-figure advertisers in gaming, tech, and e-commerce. Delivered +17% CTR, -27% bounce, and ROI lift in under 6 weeks across APAC, EMEA, and the Americas.
  
  

• Process & Automation: Built Satori Kit (-80% turnaround), revamped workflows, authored SOPs, and trained SMEs to scale efficiency.
  
  

• Entrepreneurial Execution: Founded LovingCotton.com - led SEO, product dev, and growth for a sustainable fashion brand.
  
  

• Builder of Systems & Teams: From Python tools to peer coaching, I bring structure to ambiguity and deliver results.

🔷 Skills

🔹Hard Skills

• Digital Marketing & Ads:
  Google Ads (including Editor, Scripts), Meta Ads, SEO/SEM/SMM, A/B Testing, Lead Gen, Conversion Tracking, ROI/KPI Optimization, Budget Forecasting

• Analytics & Reporting:
  GA4, Google Tag Manager, Looker Studio, Advanced Excel (VBA, PivotTables), Dashboarding, Insight Generation

• Automation & Tools:
  Google Sheets (Formulas, App Script), Python/JS (Automation & ETL), Zapier, Mailchimp, Hootsuite, Salesforce, HubSpot

• Strategy & Ops:
  Campaign & Account Strategy, Pipeline Management, Cross-/Upselling, Agile/Scrum, Stakeholder Management, SOPs, High-Impact Decks

• Content & Social:
  Content Creation, Social Media (LinkedIn, IG, FB), Influencer Partnerships, Lifecycle Campaigns

🔹Soft Skills

• Leadership & Collaboration
  Team Leadership, Coaching & Mentoring, Delegation, Conflict Resolution, Cross-functional Collaboration

• Client-Centric Approach
  Client Strategy Alignment, Active Listening, Empathy, Relationship Building

• Problem Solving & Decision Making
  Analytical Thinking, Root Cause Analysis, Data-Driven Decisions, Creative Problem-Solving

• Adaptability & Strategic Thinking
  Resilience, Fast Learning, Navigating Ambiguity, Growth Opportunity Recognition

• Communication & Influence
  Clear Written & Verbal Communication, Persuasive Presentations, Stakeholder Alignment

• Productivity & Time Management
  Prioritization Under Pressure, Resource Optimization, Deadline Ownership

• Innovation & Creativity
  Idea Generation, Process Improvement, Out-of-the-box Thinking

🔷 Professional Experience

🔹Account Strategist

Teleperformance | 05/2024 - Present

• Managed multilingual account operations for high-impact digital campaigns across EMEA, APAC & Americas, ensuring SLA compliance and operational excellence.

• Acted as a bridge between Global clients and internal teams, aligning strategy with delivery and preventing escalations.

• Optimized PPC workflows through SEO/SEM best practices, keyword analysis, and on-page optimization.

• Delivered strategic insights through Google Ads Editor, GA4, and Looker Studio dashboards.

Key Achievements:

• +25% Campaign Efficiency: Introduced automation strategies that reduced turnaround time and manual rework.

• Built "Satori Kit" (JS + Python): Internal tool adopted across teams; automated text formatting for multilingual ad campaigns and cut manual effort by 60%.

• 0% Escalation Rate: Maintained clean track record by proactively addressing client needs and streamlining communication.

• 100% SLA & QA Compliance: Exceeded benchmarks (SLA: 98%, QA: 90%) through structured workflows and attention to detail.

• +10% Team Productivity: Led internal process revamp and mentored 3 new ASCs, improving team onboarding and throughput.

• 150+ Deliverables: Produced strategic reports, spam audits, and docs directly impacting campaign compliance and client satisfaction.

• 100+ Strategic Meetings: Presented process improvements and risk mitigation plans to senior leadership and clients.

• 20+ Risks Neutralized Quarterly: Built early-warning systems to maintain delivery continuity on complex client cases.

🔹Advertising Campaign Optimizer & Second-in-Command (2IC)

Teleperformance | 11/2023 - 05/2024

• Optimized Search, Display, PMax & other ad campaigns across multilingual markets to maximize ROI and business impact.

• Localized creatives and targeting using in-depth keyword research, seasonal insights, and competitor benchmarking.

• Integrated advanced SEO techniques (on-page & off-page) to boost brand visibility and organic traffic.

• Refined campaign structure (ad groups, copy, extensions) using Google Ads & GA4 to improve relevance and performance.

• Supported team operations as Second-in-Command, overseeing delegation, delivery quality, and alignment with strategic goals.

• Delivered performance reviews and strategic insights to stakeholders, aligning campaigns with client business KPIs.

Key Achievements:

• +25% Ad Effectiveness: Enhanced campaign ROI through precise localization and audience alignment.

• +40% Organic Traffic: Led SEO-driven improvements in key campaigns, significantly boosting unpaid visibility.

• -30% Setup Time: Introduced new workflow templates and optimization checklists, streamlining team execution.

• Cross-Team Impact: Acted as the go-to person for campaign QA and structure alignment, improving consistency across markets.

🔹Content Reviewer & QA Subject Matter Expert (SME)

Majorel | 01/2023 - 11/2023

• Reviewed and assessed high-volume, sensitive content to ensure full compliance with platform policies and regulatory standards.

• Acted as QA SME for the team: performed quality checks, coached peers, and ensured alignment with evolving guidelines.

• Collaborated closely with QA leadership and ops managers to drive process improvements and update SOPs.

• Facilitated weekly QA syncs and internal team briefings, ensuring clarity on evaluation criteria and policy changes.

• Played a key role in implementing a new appeals system, providing frontline support and ensuring smooth adoption.

🔹Streamer (Digital Content Creator)

Twitch.tv | 01/2022 - 01/2023

• Produced interactive live content focused on storytelling, engagement, and community building.

• Designed and executed personal content strategy, growing a loyal follower base through data-driven scheduling and creative positioning.

• Analyzed viewer behavior and platform metrics to optimize stream frequency, formats, and audience targeting.

• Built a recognizable personal brand, including visuals, overlays, and messaging aligned with key content pillars.

• Utilized advanced streaming software (OBS, StreamElements, etc.) to maintain professional-grade production quality.

🔹Production Supervisor

Branch "Minsk Heating Networks" RUE "Minskenergo" | 01/2018 - 01/2022

• Led and coached a team of field technicians to ensure safe and uninterrupted operation of heating infrastructure for thousands of households.

• Oversaw operational workflows and documentation in compliance with organizational, technical, and health & safety standards.

• Resolved high-stakes technical incidents under pressure, applying structured problem-solving and team coordination.

• Optimized internal processes, reducing downtime risks and improving reporting accuracy.

🔷 Education

Belarusian National Technical University
Coursework completed toward B.Sc. in Power Engineering

09/2013 - 06/2018

• Built strong foundations in analytical thinking, problem-solving, and data analysis - later applied in campaign optimization and performance marketing.

• Gained hands-on experience in energy systems optimization, process efficiency, and quality control.

• Led technical team projects, developing skills in cross-functional collaboration, workflow coordination, and agile execution.

• Applied engineering principles to design scalable systems - mindset now powering digital strategy and automation tools.

• Developed early proficiency in project management and strategic planning, with a focus on measurable outcomes.

🔷 Languages

• Russian: Native (Full Professional Proficiency)

• Belarusian: Native (Full Professional Proficiency)

• English: Fluent (Full Professional Proficiency)

• Ukrainian: Intermediate (Limited Working Proficiency)

• Polish: Beginner (Basic Working Knowledge)